Typeface Anatomy
GRAPHIC DESIGN, PRODUCT ANALYSIS,
& TYPOGRAPHY
These three posters were crafted as advertisement pieces for a project. They are a visually attractive layout that discusses a specific font, “Optima,” and analyzes each letter form as well as the history behind the development of the font. Using a wide range of color schemes and typography, these poster’s designs and unique slogans capture the essence of this curved, san-serif typeface.