A favorite photographer of mine for the last couple of years has been Joey L. He has routinely been able to have his work stand out in a genre of photography that is home to some of the most famous photographers today. Joey has worked for a plethora of clients ranging from Lavazza to National Geographic as well as shooting dynamic studio portraits to elaborate on location shots of indigenous cultures. Joey’s wide and diverse body of work demands his website to not simply just be a mode of delivery of his work but a website that lets potential clients easily navigate all of the work that he has created and see the his stunning attention to detail.

The first thing I noticed when I logged onto joeyl.com is how dark it all was. The home page of the website is his portfolio laid out in grid form. One interesting note about his initial images are that he has an opacity change on all of the images that come to 100% when the mouse hovers over the image. His portfolio is a selection of work from different projects of his and when clicked on they expand into a Lightbox and tells you a little more info such as the title and date of the photo.

Perhaps the most functional aspect of his website is the navigation bar at the top of the page. Each tab is fairly generic, however when the mouse hovers over a particular tab, a drop down menu appears to select a particular category. This makes it particularly easy to find exactly what a client may be looking for. Another reason that this was a effective tool is that, I only knew Joey as a photographer not as a director. So when I saw the Motion category at the top of the screen I did not know what I would find. The page it lead to showed a brief portfolio of Joey’s directing work within film. In all honesty Joey is probably not nearly as sought out for directing as he is for photography but it is still a relevant skill he has and I think it is appropriately displayed on his website.

Lastly, one thing about this website that I was not particularly fond of is the type face as well as the gold accents found throughout the site. While I can see how Joey would want his pictures to be taken seriously and thoughtfully, I disagree with his use of Times New Roman. It feels out of place and for his longer paragraphs makes them very discouraging to read. I am not suggesting he change his typeface to comic sands, I just feel that there are much better options available. Secondly the gold-ish brown trim throughout his site has very dated feeling, reminding me of antiques or an older website. I feel that if this color is changed to something more clean and light feeling his website would appeal to a broader and younger audience.

Overall I really like Joey’s website. Whether it is being viewed by a fan or a client, both are able to easily find what they are looking for. While the color swatch of the site may feel muted, it ultimately helps put the work front and center and provides minimal distraction. The site loaded fast and appears to be updated regularly. Overall I would recommend that everyone making a personal portfolio check out this website because there is so much that can be taken away from this.

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