David Hirotsu- LA Based Designer and Director

David Hirotsu is an LA based designer and director. He is currently a UX designer/UI designer at HR Cloud. He hold diplomas in Design, Media Arts, and Mathematics/ Economics from UCLA. I had the privilege of interviewing with David Hirotsu a few months ago. What I love about his portfolio is that he keeps it very neutral. He doesn’t have many colors, but it makes his portfolio seem very clean. But when you hover over the images, it shows in color and it gives the page a refreshing feeling.

His project deck has a lot of animation in it, showing the users how the design and product works. He also shows video demos of his work which gives users a better understanding of what he did and how he created this finished product. One of my favorite works of his to look at was Project Soli for Google. I loved it when he showed the animated gifs of the wavelengths and how it detects motion and touch. It helped me to get a better understanding of his process.

His portfolio is very simple but it showcases his work perfectly. And since I got to meet him in person, I think his personality really shines through in his portfolio. He is very organized and detail-oriented. He’s extremely passionate about what he does and really cares about his end-users. I drew a lot of inspiration from David when I designed my own portfolio and I strive to be an amazing UI/UX designer like him.

Visit his portfolio here!

Psychology Principles Every UI/UX Designer Needs to Know

As many of you know, psychology plays a big role when it comes to user experience. Understanding how designs are perceived allows us to make adjustments and help us achieve the goals of the user.

Here are some design principles that I learned about that I thought everyone might find helpful!

  • Von Restorff Effect
    • Predicts that when multiple similar objects are present, the one that differs form the rest is most likely to be remembered
  • Serial Position Effect
    • the propensity of a user to remember the first and last items in a series
  • Cognitive Load
    • Refers to the total amount of mental effort being used in a person’s working memory
  • Hick’s Law
    • the time it takes for a person to make a decision depends on the choices available to him or her


School of Rock Next Thursday

Not creating a blog post about UX or UI design today! I’m super excited because I’m going to be seeing the School of Rock at the Hollywood Pantages theatre next Thursday. This means that I’ll be updating my net art page with a brand new Playbill very soon!

I’m hoping I can include some links to the soundtrack since I have a feeling it will be amazing. I’ve seen the movie so many times and I hope they adapt the movie well onto the stage! One of my favorite Broadway performers, Sierra Boggess, was in the original broadway cast so I knew I wanted to see it ever since she got casted. Also it’s a musical by Andrew Lloyd Webber and he’s composed amazing musicals such as The Phantom of the Opera, Cats, Evita, and so much more.

Can’t wait to keep you guys posted!

How to Get any UX Job With Stellar Portfolio Presentation

Last week I came across an article that explained how to get a UX job by improving your portfolio presentation. I found this information extremely valuable and wanted to share it with you all! You should ask if there are any requirements in regards to the structure of how your presentation should look. Knowing what s expected will help you to create a framework for your presentation.

Tips include:

  1. Preparing your slide deck
  2. Be Concise
  3. Understand that stories are powerful

and more!

Read the article here

Building Relationships With Users

A few days ago, I read this great article from UX Planet about why we should be building relationships with our users. Relationships with your users creates great opportunity for you to continue learning and discovering. We will hear so many opinions and different view points which means we should never be satisfied with what we know about our end users. It’s hard because we will never fully understand what our users want. Their needs are always changing and we should learn from them and empathize with them. This will serve our design approach well and will evolve us and help us to move forward.

Research is always extremely important, but we should always do more to try to get closer with our users and actually creating meaningful relationships, rather than settling for surface level relationships. We must create brands that connect to our users at an emotional level. Not being able to understand your user doesn’t mean you should just stop doing research on them and give up. Instead, it should encourage you to build even stronger relationships between your brand and your user, for it is extremely important to learning and evolving over time so you can work on improving your design approaches.